Rooflyzer
Built by Marketers

Stop Looking at Spreadsheets. Start Looking at Growth.

Our dashboard doesn't just show "jobs closed"; it shows cost-per-lead, channel performance, and ROI. It's the first CRM interface designed by marketers, for roofing business owners.

Rooflyzer OS · Summit Ridge Roofing · Marketing
Rooflyzer marketing automation overview
Coverage
Lead source
See which leads have a recorded source and which are missing one
Coming
Cost-per-lead
Per campaign, once ad spend and closed deals are connected
Ranked
Channel mix
See what earns, cut what leaks
Monitored
Reputation
Reviews across Google, Meta, industry sites

Everything Your Marketing Agency Should Be Showing You

Revenue Attribution

Connect every closed deal back to the marketing channel that generated the lead. Know your true cost-per-acquisition.

SEO Health Monitor

Track your rankings, page speed, and technical SEO issues. Get alerts when your visibility drops.

Reputation Manager

Monitor, respond to, and generate reviews across Google, Yelp, and social. Protect your 5-star reputation.

Ad Spend Analytics

Google Ads, Facebook, LSA — see which campaigns produce revenue, not just clicks. Kill the losers, scale the winners.

Channel Mix Analysis

Understand your lead source breakdown. Are referrals outperforming paid ads? Now you will actually know.

Competitor Intelligence

See where your competitors rank, what they bid on, and identify gaps you can exploit in your local market.

Why a Marketing Agency Built a CRM

We started as Rogue Move Digital Agency, generating leads for roofing contractors. The problem? Every CRM we recommended was a black hole for the data we worked so hard to generate.

Leads would go in, but attribution data didn't. Cost-per-lead? Nobody tracked it. Which campaign generated the $80K re-roof? Nobody knew. The CRMs were built by developers who understood databases but not the marketing journey.

So we built one ourselves. The Marketing Dashboard in Rooflyzer isn't an afterthought — it's the foundation the entire platform was built on.

Frequently Asked Questions

How is this different from the CRM dashboard?
The Marketing Dashboard focuses specifically on marketing performance: cost-per-lead, channel ROI, SEO rankings, brand reputation, and ad spend attribution. Your CRM dashboard shows sales pipeline and project status. Both are included — no extra charge.
Can I connect my Google Ads and Facebook Ads accounts?
Yes. Connect your ad accounts via one-click integrations. You will see ad spend vs closed revenue in one view, allowing you to calculate true cost-per-acquisition and shut down underperforming campaigns in real-time.
Do I need a marketing background to use the dashboard?
Not at all. We designed it for roofing business owners, not marketers. Every metric is translated into dollars and business outcomes. You see "this ad campaign generated $42,000 in closed deals" — not jargon like CTR or impressions.
How does reputation management work?
We monitor Google Business Profile, Yelp, and social mentions. You get alerts for new reviews, one-click response templates, and automated review request drips to customers after job completion.

See Where Your Money Actually Goes

Stop trusting vanity metrics. Start making decisions based on revenue data.