Speed to lead
A homeowner calls at 9 pm. The AI front office answers, quotes the roof, and books the estimate before a competitor calls back.
Scenario · Owner-operator
Field ProtocolBorn from Rogue Move AgencyIllustrative Doppler Swath Preview
Estimates, CRM, invoicing, and marketing — one platform built for roofing contractors.
Rooflyzer OS · Instant Roof Quote (Live Recording)
Works with the tools you already use
INTERACTIVE FLIGHT DECKTest-drive the engine.
Test-drive the engine.
No login required.
Explore the four core engines of Rooflyzer OS in live simulation. Switch between Doppler radar hail tracking, instant satellite takeoffs, 24/7 AI call answering, and smart milestone escrow.
ROOFLYZER LIVE OPERATIONS SUITE
48-STATE TELEMETRY ACTIVE· 18ms latency
NEXRAD LEVEL II RADAR
SWATH RANGE: 1.75" - 2.75"
Detected Hail Target #1Verified Impact
1420 Yellowstone Rd, Plano TX
HAIL SEVERITY2.25" Severe
ESTIMATED CLAIM$24,800
ROOF AREA34.2 SQ
INSURANCE CARRIERState Farm
Instant quote delivered to homeowner within 14 seconds of hail trigger.
Status: Instant Quote DeliveredView Lead Dossier
The Rogue Move Agency Origin StoryWhy a Roofing Marketing Agency
Why a Roofing Marketing Agency
Built an Entire Operating System.
In 2022, Rogue Move Digital Agency was managing millions in ad spend for roofing contractors across Texas, Florida, and the Midwest. Our job was generating high-intent storm and retail leads. Our nightmare was watching them disappear into CRMs built like 10-year-old digital filing cabinets.
The After-Hours Black Hole
Hail storms don't punch out at 5 PM. Homeowners search at 10 PM and 6 AM. Traditional CRMs sent calls to generic answering services who took a note. By the time the office opened, the competitor who answered already signed the contract.
The 6-App Fragmentation Tax
Contractors were paying $1,200+/month across six disconnected tools: CRM, EagleView, Spotio, CallRail, Mailchimp, and QuickBooks. Every tool required re-typing the same address, leading to typos, missed supplements, and payroll errors.
Blind Ad Spend Attribution
Marketing agencies report "clicks" and "leads." Contractors care about signed roofs and deposits. Because no CRM linked ad clicks to signed job payouts, contractors had no idea which campaigns generated $100k in revenue and which burned cash.
The Rooflyzer OS Grand Vision: One Roof. One Truth.
We didn't build Rooflyzer OS to be another generic SaaS startup. We built it to be the definitive operating system for roofing businesses doing $1.5M to $25M+. Here is our no-lie commitment to contractors:
Zero Generic Fluff: Built specifically for roofing squares, pitch, facets, ridges, and carrier scopes.
Speed to Lead: Instant satellite estimates in 30 seconds; 24/7 WebRTC voice answering in 2 rings.
Replaces 5 Subscriptions: Eliminates separate bills for CRM, satellite reports, call answering, and canvassing.
True ROI Attribution: See the exact dollar return from every ad campaign, canvasser route, and referral.
The Closed Loop System
How It All Connects. From storm radar to cash in bank.
Every step inherits data from the step before it. No double entry, no lost leads between fragmented apps, and zero third-party report bottlenecks.
Phase 01 · Storm Radar & Instant Quoting
Lead Capture & Territory Targeting
When hail strikes, speed to lead is the only variable that matters.
< 30 sec
Homeowner Instant Quote Delivery
The Generic CRM Trap:Traditional CRMs wait for a generic contact form. The homeowner submits, waits 2 days for a callback, and calls your competitor instead.
The Rooflyzer OS Closed Loop:Homeowner types their address on your site; satellite AI instantly highlights their roof footprint and provides Good/Better/Best ranges before they bounce.
Step 01 / 05 in the Closed-Loop
rooflyzer.app / storm-radar---instant-quoting
Calculated Roof Area
34.2 SQ
Pitch Detection
6/12 Gable
Lead Source
Google Ads · Hail Landing Page
24/7 Front Office Phone Reception
Answers in 2 rings at 2 AM.
Speaks roofing. Books the inspection.
Most software vendors sell generic chatbots that say "We received your message." Rooflyzer answers calls 24/7, quotes preliminary price ranges, answers warranty questions, and books inspections directly to your calendar.
Sarah Jenkins
Plano, TX (Hail Swath Zone A)
11:42 PM — After Hours
Source: Google LSA · Storm Emergency14s / 42s
Illustrative Call Simulation
Instant Outcome · Verified
Emergency Tarp & Roof Inspection Booked: Tuesday 10:00 AM
Assigned To:Dave Miller (Senior Estimator)
Status:Calendar Confirmed
Live Call Transcription & Real-Time Tool Trigger
Latency: 280ms WebRTCHomeowner
Hi, we just had golf-ball-sized hail hit our roof in Plano. I hear water dripping near the attic. Can someone come out?
Rooflyzer Voice AI
I hear you, Sarah. We already have response crews dispatched in your neighborhood tomorrow morning. I can schedule our senior inspector Dave to be at your property at 10:00 AM Tuesday for emergency tarping and a full damage assessment. Does 10:00 AM work for you?
Live Calendar Check: Available Slot Found
Homeowner
Yes, 10 AM works. Will you also provide documentation for my State Farm insurance claim?
Rooflyzer Voice AI
Yes, Dave will capture high-resolution photos and build an itemized carrier report. Your inspection is confirmed for Tuesday at 10:00 AM. I've sent a confirmation text with Dave's direct contact card.
SMS Sent & CRM Deal Created
Zero homeowner hold times. Zero missed after-hours leads.
Learn how call routing works →Platform
One platform. Every phase of the job.
Rooflyzer replaces the patchwork of tools you use today with a single operating system built for how roofers actually work.
The shipped product
Not concept art. The build your team gets.
The command center below is captured from the production application through a real workspace. The films elsewhere on this page are illustrations, and each one is labelled.
Rooflyzer OS · Summit Ridge Roofing · Command center
24/7 Phone Reception
A receptionist that answers roofing calls around the clock and books the inspection.
Pipeline to paid
Every lead from first knock to paid invoice in the same workspace.
Instant Roof Quote
An address becomes a measured, priced roof while the homeowner watches.
Estimates that close
Takeoffs, pricing tiers, and documents in one flow.
Money, collected
Branded invoices, payment status, and collections surfaced early.
Storm territories
Zip-level territories with knock counts and lead yield for the field.
Marketing built in
Storm and retail nurture journeys without a second CRM.
FINANCIAL ARCHITECTURE· Contractor Capital & Operations
Cash flow that moves at
the speed of the job.
Traditional roofing companies suffocate between 60-day insurance checks, slow material credits, and manual lien waivers. Rooflyzer transforms your revenue into a real-time capital engine.
Automated Payout
TRANSACTION PROTOCOL · ACH / STRIPE CONNECTSTAGE DISBURSEMENT TOTAL
$8,650USD
Automated disbursement to Beacon / ABC Supply upon photo delivery
Supplier POAuto-Matched to Takeoff
Lien WaiverAutomated 1-Click Signature
Early-Pay Discount2% Captured ($173 Saved)
Zero Reconciliation Lag. Synced live to QuickBooks Online.
The Fragmented Contractor Legacy Stack
$1,200/mo in disconnected software & 45-day payment cycles
- ✕EagleView delays: 24 to 48 hour waits and $45 per report just to quote a lead.
- ✕Missed calls go to voicemail: homeowners call the next roofer on Google.
- ✕Cash float stress: paying supplier invoices out-of-pocket before insurance deposits clear.
The Rooflyzer Sovereign Operating System
One platform, zero delay, live insurance and bank synchronization
- Instant 30-second computer vision takeoffs: quote the homeowner while on the phone.
- Autonomous 24/7 Voice AI receptionist: 100% of calls answered & inspections scheduled.
- Smart Milestone Escrow: automated supplier POs, sub payouts, and zero cash float bottlenecks.
One flow, start to paid
Storm hits. You knock first.
Territories draw themselves around the damage — routes, pins, and priorities ready before the trucks roll.
Step 1 of 5: Storm hits. You knock first.
Rooflyzer OS · Summit Ridge Roofing · Canvassing · illustrated demo
Product tour
Watch it do the job.
The quote, the call, the board — illustrated films of moments that used to cost you a day, beside screenshots of the dashboard and estimates as they ship today.
Rooflyzer OS · Instant Roof Quote · Illustration
Illustrated: the embeddable quote widget outlines the roof and prices good, better, and best options while the homeowner watches.
Transparent ROI & Tool Replacement Model
Calculate the Cost of Fragmented Software
Select the apps you currently pay for. See how much you save by replacing them with Rooflyzer OS, plus the additional closed revenue from 30-second speed-to-lead.
Click to toggle what you currently pay for:
Your Monthly MetricsCurrent Tech Spend: $800/mo
%
Rooflyzer Pro plan ($49/seat/mo) includes satellite estimator, 24/7 Voice AI front office, storm canvassing, proposals, and unlimited invoicing.
Monthly Software Savings
Replacing separate subscriptions vs $147/mo Rooflyzer
$653
Extra Monthly Revenue Lift
From 24/7 call answering & instant satellite quotes
$20,250
Total Monthly Net Value
Revenue lift + software consolidation
$20,903
Estimated annual net value impact: $250,836 / year
Need an itemized audit of your current tool contracts and migration path?
Book a 15-Minute Stack AuditOne workspace. Every number that matters.
Illustrative figures from the films on this page — the numbers your workspace tracks, not customer results.
Closed this month
$21,100
Pipeline film · illustrative
Collected this month
$34,780
Invoicing film · illustrative
Knocks this week
47
of 312 addresses · canvassing film, illustrative
Estimate turnaround
Same-day
Address to priced quote in one sitting
In the field
How a roofing team runs on Rooflyzer.
Win more jobs, collect faster, and keep crews busy — here is what that looks like day to day.
Illustrative scenarios of how teams use Rooflyzer. They are not customer testimonials or reported results.
Self-serve quoting
A homeowner watches the instant-quote widget on your site measure their roof from satellite imagery and gets a price without waiting for a callback.
Scenario · Sales lead
Field ProtocolStorm response
After a hail event, the whole crew works one shared list, and the invoice goes out from the driveway when the job is done.
Scenario · Operations manager
Field ProtocolFree during beta
Stop losing jobs to slow follow-up.
Join roofing contractors who are replacing their stack with one operating system. Free setup call included.
No credit card · month-to-month · export your data anytime