Built by marketers. Built for roofers.
We didn't start as software developers. We started as a marketing agency that needed a CRM capable of tracking the complete customer journey. When we couldn't find one, we built it.
Rogue Move Digital Agency became Rooflyzer OS.
Built from the field, not the boardroom.
From roofing marketing agency to complete operating system
Every stage of our business taught us something about what roofers actually need.
Agency
We started as Rogue Move Digital Agency, a marketing shop focused on roofing contractors. We ran Google Ads, built landing pages, and tracked lead-to-customer attribution. We got good at generating leads. But we kept watching them vanish once they hit the contractor's CRM.
Realization
The real problem wasn't marketing. It was data structure. Every lead's source, every touchpoint, every stalled follow-up was either missing or locked in a field the CRM couldn't act on. We couldn't optimize campaigns because we couldn't close the loop on revenue.
Gap
We tested every major roofing CRM. Each one was built by people who had never run a roofing campaign. They tracked contacts. We needed to track the complete journey: ad click, form submit, estimate, proposal, signature, job, payment, and referral. Nothing existed.
Solution
So we built Rooflyzer OS: a single platform that captures the full customer journey as structured data. Leads, estimates, proposals, jobs, invoices, and marketing automation all share the same data model. No more gaps. No more lost attribution.
AI is only as good as the data underneath it
Every CRM is adding AI features. The difference is whether the data is clean enough for AI to produce useful results.
“AI is nothing but the implementation of the data provided. We capture every customer engagement so the model has complete, structured data to work with. After export, you have the entire dataset: complete, structured, and ready for any AI tool or analysis you need.”
Rooflyzer OS founding team
Structured data at every step
Lead source, estimate inputs, proposal tier chosen, e-signature timestamp, job stage, payment status, and follow-up outcome are all stored as queryable records.
Attribution from first click to final payment
Track UTM parameters, form embed IDs, campaign names, and referral sources through the entire lifecycle. Know which channels produce actual revenue, not just leads.
Built-in analytics and export
Dashboards, funnel reports, and CSV exports give you clean data without a data engineer. Use it inside Rooflyzer or feed it into your own BI tools.
Architecture ready for AI
Lead scoring and anomaly detection are live today. As AI models mature, they plug into the same structured data: address-only roof measurements, automated follow-up, and predictive job costing.
Principles we built the product on
These are not taglines. They are the decisions we make every time we add a feature or change a price.
Your data belongs to you
Export everything. No lock-in. No hostage clauses. We win by keeping you, not by trapping you.
Software should fit the workflow, not the other way around
Use QuickBooks for accounting, SumoQuote for quotes, or EagleView for measurements if you want. Rooflyzer connects them instead of replacing them by force.
AI is only as good as the data underneath
We built the data model first so AI can actually do useful work: prioritize hot leads, flag stalled jobs, and predict which campaigns will close.
Get in touch
We are based in the US and respond within 24 hours.
Headquarters
Registered office
30 N Gould St #55327Sheridan, WY 82801